At the Marlborough Regional Chamber of Commerce (MRCC), your membership is a powerful tool for growth, connection, and community impact. But like any tool, it’s most effective when you know how to use it. Simply signing up is the first step; active engagement is what truly allows for its potential.
This guide provides seven actionable tips to help you make the most of your MRCC membership. By getting involved, you can expand your network, enhance your visibility, and drive real growth for your business.
1. Attend Events and Build Your Network
One of the most significant benefits of your membership is access to a wide range of networking opportunities. The MRCC hosts numerous events designed to help you connect with fellow business owners, community leaders, and potential clients in a variety of settings.
Make it a goal to attend at least one event per month. Popular options include:
- Breakfast Power Hour: Start your day with energizing conversations and valuable connections in a structured but informal environment.
- Business After Hours: Unwind after work and build relationships in a relaxed, social atmosphere hosted by fellow members.
- Women’s Professional Networking Group: Join a supportive community of women in business to collaborate, share experiences, and empower one another.
- Young Professionals Networking Group:Connect with the next generation of leaders and innovators in the Marlborough region.
- Referral Group: Meet on a monthly basis with like-minded individuals to help grow your business.
Building a strong professional network doesn’t happen overnight. Consistent attendance helps you become a familiar face, build trust, and establish relationships that can lead to partnerships, referrals, and lasting friendships.
2. Join a Committee & Shape the Future
Do you want to have a direct impact on the business community and the Chamber’s direction? Joining a committee is one of the best ways to get involved on a deeper level. Committees are the driving force behind many of the Chamber’s most successful initiatives, and your expertise is invaluable.
he MRCC has several committees you can join, including:
- Ambassadors: Welcome new members and help them get acclimated to the Chamber.
- Government Affairs: Advocate for business-friendly policies at the local and state levels.
- Events: Help plan and execute the Chamber’s signature events and programs.
- School to Business: Foster partnerships between local schools and businesses to develop our future workforce.
Serving on a committee not only enhances your leadership skills, but also positions you as a key contributor in the community. It’s an excellent way to connect with influential leaders and make your voice heard on issues that matter to your business.
3. Leverage Your Promotional Opportunities
Your MRCC membership includes powerful marketing tools to increase your brand’s visibility. However, many members may miss out on these valuable, often free, benefits. Make sure you are taking full advantage of them.
Start with these key actions:
- Update Your Directory Listing: Your listing in the online Member Directory is your digital storefront within the Chamber. Ensure it is complete with your logo, business description, hours, and contact information.
- Use Your Free Email Blast: Depending on your membership level, you may be eligible for a one-time promotional e-blast sent to our extensive network. Premiere Membership and above include this benefit for free, while other members can purchase an email blast for $149. Work with our team to craft a compelling message that introduces your business and enhances your visibility.
- Share Your News: Do you have a new hire, a special promotion, or a company milestone to celebrate? Let us know! We can share your updates in our newsletters and on our social media channels.
Consistent promotion keeps your business top-of-mind. Don’t hesitate to reach out to the Chamber staff to learn about all the promotional avenues available to you.
4. Participate in the Referral Group
Word-of-mouth is one of the most effective forms of marketing. The MRCC Referral Group is designed to facilitate this process by creating a dedicated space for members to exchange qualified leads and support each other’s growth.
This group meets monthly with the sole purpose of passing business back and forth. It’s a community built on trust and mutual support, where members become an extension of your sales team. By actively participating, you can build deep relationships with other professionals who are invested in your success and are eager to recommend your services to their own networks.
5. Sponsor an Event for Maximum Exposure
If you’re looking for a high-impact way to boost your brand visibility, consider sponsoring a Chamber event. Sponsorship places your company front and center before a captive audience of local business leaders and engaged community members.
The MRCC hosts several signature events throughout the year, such as the Annual Golf Classic, that draw large crowds. Sponsorship packages offer a range of benefits, including logo placement on promotional materials, social media mentions, and opportunities to speak at the event. It’s a strategic investment that reinforces your commitment to the community while generating significant brand recognition.
6. Utilize the Member Portal & Resources
Your access to the GrowthZone member portal is a key benefit. This online hub allows you to manage your membership, register for events, and connect with other members seamlessly. Take some time to familiarize yourself with its features. You can update your profile, post job openings (for free!), and view exclusive member-only discounts.
Beyond the portal, the Chamber offers educational resources, including workshops and seminars on topics relevant to business growth. These sessions provide practical knowledge you can apply directly to your operations, from marketing strategies to financial planning.
7. Build Relationships with Chamber Staff & Ambassadors
Finally, don’t forget that the MRCC staff and ambassadors are here to help you succeed! Think of us as your partners. We want to understand your business, your goals, and your challenges so we can connect you with the right resources and people.
Schedule a meeting with our President & CEO, Michelle Mercier, or our Operations Coordinator, Jennifer Campbell. Reach out to your assigned Chamber Ambassador. The more we know about you, the better we can serve you. We can make personalized introductions, suggest relevant events, and ensure you’re taking full advantage of every benefit your membership offers.
Your MRCC membership is a gateway to new opportunities, but you hold the key. By actively participating, you can build a powerful network, increase your visibility, and contribute to a thriving business community.
Choose one tip from this list and take action this week. Register for an event, inquire about joining a committee, or update your member directory listing.
